Do you have a favorite website?
Is there one site that you visit several times a day, eagerly anticipating what you’ll see there next? If so, then you should learn from the experience. Think about what it is that has you coming back for more. Then apply what you learn to your own site. This is a great way for internet marketers to attract a steady flow of traffic.
Many internet marketers make the bulk of their income from their returning website visitors. It’s no secret that it’s easier to convert returning visitors into paying customers. This is because people who visit your site often will begin to trust you. And people are more likely to buy from those they trust. Even if your product can be found cheaper elsewhere, your loyal visitors will buy from you before going to an unknown merchant.
So it’s your job as in internet marketer to keep people coming back to your site. You can do this by thinking of sites you visit often. Why do you keep going back? When you find the answer to that question, then you can apply what you discover to your own website.
For instance, does your favorite website have a forum? People love forums because they’re often full of useful information. Forums are also good places for making friends and networking. If you visit any forum on a regular basis, you will discover that some people post a few times per day. Some forum posts even attract hundreds of views and responses. It’s clear that forums are highly addictive.
If you incorporate a forum into your website, your visitors will become permanent fixtures. This will also allow you to position yourself as an expert in your field. Participating in discussions will help you gain trust faster than just being an invisible moderator. Diving into the community you’ve created will surely help your business.
Starting a blog is also an excellent way to get repeat visitors. Simply keep it updated with industry news, news about yourself, and any other information your visitors will like. If you post to your blog a few times a week, your visitors will return to see what’s new. A good blog can do wonders for your reputation. A blog that’s updated regularly will also help you gain the trust of your readers.
Another good idea is to have contests for your visitors. One very popular website, ShirtWoot, uses this method. They have a weekly t-shirt design contest that keeps designers and t-shirt lovers coming back on a regular basis. Designers submit their work for the shirts, and members of the site vote for the best design. ShirtWoot is successful at selling t-shirts because their visitors feel involved in the process. If you can create a contest that applies to your niche, then you’ll surely gain a loyal following.
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