A website that gets no visitors is wasted space. Many new internet marketers spend so much time worried about how their site looks, until they forget about traffic. It’s not uncommon to see a beautiful website that gets practically no traffic at all. This is terrible when you’re trying to earn a living online. To avoid getting stuck in this trap, you must design pages that are search engine friendly.
There are plenty of ways to get website traffic. You can try article marketing, link sharing, forum posting, and a number of other things. But getting indexed by Google is one of the most important things you could do. Google isn’t the only search engine around, but it’s the most widely used. So if Google likes your site, it’ll be easier for you to get search engine traffic.
A search engine friendly site makes it easier for you to rank and get more visitors. Search engines like Google use robots to crawl website pages. These robots “read” the content on your site and record the findings in Google’s database. Then when people search for keywords related to your website, your site shows in the results. It’s your job to make sure the robots have something to grab on to.
You should make things as easy as possible for the robots. Avoid placing important information in Flash or images. If the robots can’t read the information, it won’t get indexed. The robots can only read text, and everything else will be ignored. A better idea is to include articles or content on your page with relevant keywords. This will help your rankings improve.
Meta tags are also important. Meta tags can basically tell a robot what a site or page is about. One of the most important tags is “title tag”. The text you place in the title tag appears when your website shows in a search. So if your title tag reads “How to bake cookies”, that’s the text that will show when a person views or bookmarks the page. This is important because it lets everyone know what your page is about.
Consider the following: Imagine you’re doing a Google search for diabetic recipes. One of the results says “Nutrition and Recipes” while another result says “Diabetic Recipes for Your Kitchen”. Which website would you visit first? Probably the second one, since it’s more descriptive. This is why it’s important to use a descriptive title for each page of your site.
Of course, creating a Google friendly website is more involved than mentioned here. But this is enough information to get you headed in the right direction.
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